They don't advertise, and you've probably never heard of them. But if you've worn a company polo in Cleveland, there's a decent chance they made it. They've always used a cat for a logo. The last one was a leopard from 2000.

They asked for a new mark, not a brand system. We drew a panther in a shirt. The panther because they work in the background. The shirt because they're a garment shop, and it can change color by season.

The flat panther and clean type go on cards and shipping boxes. The hangtags get a script wordmark and a wilder version of the cat, since a tag on a finished garment can carry more attitude than a pallet label. Two versions of the same animal, one calm and one loud, sorted by where it lands.