We made this one with our whole heart. Ride or Die is a small but deeply personal collection created with Miki — a tribute to her dog Bella, who meant everything. It’s more than just merch. It’s memory you can wear. Pieces that hold love, grief, and a story that mattered. Designed to feel soft, look good, and stay with you.
We made this one with our whole heart. Ride or Die is a small but deeply personal collection created with Miki — a tribute to her dog Bella, who meant everything. It’s more than just merch. It’s memory you can wear. Pieces that hold love, grief, and a story that mattered. Designed to feel soft, look good, and stay with you.
Creator Spotlight
Miki’s the kind of creator who makes her community feel like family — and this drop proves it. She’s funny, thoughtful, and quietly one of the most loyal people we’ve ever worked with. Bella wasn’t just her dog. She was part of the stream, the story, the heart of it all. This drop wasn’t for numbers. It was for love. And Miki led it with care, honesty, and so much heart.
Creator Spotlight
Miki’s the kind of creator who makes her community feel like family — and this drop proves it. She’s funny, thoughtful, and quietly one of the most loyal people we’ve ever worked with. Bella wasn’t just her dog. She was part of the stream, the story, the heart of it all. This drop wasn’t for numbers. It was for love. And Miki led it with care, honesty, and so much heart.
Behind the drop:
Love doesn’t disappear. It just shifts into something you carry. This drop didn’t start with a product idea. It started with Bella. Bella was more than a dog — she was Miki’s best friend, emotional anchor, and a part of her stream’s identity for years. If you were part of her community, you knew Bella. You heard the little paws. You saw her curled up in the background. You felt the love. When Bella passed, the loss was quiet but heavy. Not loud, not performative — just deeply felt. Miki didn’t want to make merch to move on. She wanted to mark it. To honor it. To let Bella stay part of her story — and to share that with the people who loved her too. So we made something soft. Simple. Intentional. A small, curated collection of tees, hoodies, and prints — each one built around memory. The hoodie? Heavyweight, warm, like something you'd wear on a quiet day when you needed comfort. The posters? Designed to feel like a snapshot. Like Bella’s presence, framed. The shirts? Worn-in and casual, but personal. Almost like a uniform for people who’ve loved hard and lost quietly. The art was specific but universal — illustrations that hinted at stories without needing to explain them. Little moments, visual metaphors, lines that felt like the kinds of things you only say once you’ve had time to grieve. We didn’t want it to scream. We wanted it to stay. And the community showed up in the most beautiful way. Not just to support Miki — but to remember Bella. To carry a piece of her forward. To wear something that meant something. This wasn’t about hype. It was about heart. And we’re so grateful we got to help tell this story.
This wasn’t just a drop. It was a moment. For Miki. For Bella. For anyone who’s ever loved someone they had to let go of. Rest easy, Bella. You were so loved.
Behind the drop:
Love doesn’t disappear. It just shifts into something you carry. This drop didn’t start with a product idea. It started with Bella. Bella was more than a dog — she was Miki’s best friend, emotional anchor, and a part of her stream’s identity for years. If you were part of her community, you knew Bella. You heard the little paws. You saw her curled up in the background. You felt the love. When Bella passed, the loss was quiet but heavy. Not loud, not performative — just deeply felt. Miki didn’t want to make merch to move on. She wanted to mark it. To honor it. To let Bella stay part of her story — and to share that with the people who loved her too. So we made something soft. Simple. Intentional. A small, curated collection of tees, hoodies, and prints — each one built around memory. The hoodie? Heavyweight, warm, like something you'd wear on a quiet day when you needed comfort. The posters? Designed to feel like a snapshot. Like Bella’s presence, framed. The shirts? Worn-in and casual, but personal. Almost like a uniform for people who’ve loved hard and lost quietly. The art was specific but universal — illustrations that hinted at stories without needing to explain them. Little moments, visual metaphors, lines that felt like the kinds of things you only say once you’ve had time to grieve. We didn’t want it to scream. We wanted it to stay. And the community showed up in the most beautiful way. Not just to support Miki — but to remember Bella. To carry a piece of her forward. To wear something that meant something. This wasn’t about hype. It was about heart. And we’re so grateful we got to help tell this story.
This wasn’t just a drop. It was a moment. For Miki. For Bella. For anyone who’s ever loved someone they had to let go of. Rest easy, Bella. You were so loved.
