01.
Align
We start by listening. To the story, the style, and the kind of moment you're trying to make.
Not All Drops Are Built the Same
What we're all about
Whether you're building your first drop or your fifth brand, we're here to make sure it feels like you.
Numbers matter. But so does memory. Here's both.
hello@monarchreserve.studio
hello@monarchreserve.studio
What we literally do
We design it, build it, check the samples, fix the tags, and clean up the backend. We write the copy, refine the pacing, obsess over the packaging, and rewrite the caption until it lands.
We don’t just make merch — we run every part of it. Start to finish. Every pixel, every print file, every detail no one else notices but everyone remembers. This isn’t passive income. It’s personal. We’re not outsourcing the care. We literally do.
The Two Ways We Build
Our Plans:
Momentum
Your vision. Your terms.
For creators testing a first drop — or building bigger ones with more control and higher profit. Crafted pieces, guided design, and packaging that feels personal. A flexible plan that grows with you.
Learn More
Learn More
Reserve
The pinnacle. All-in, all-out.
This is where merch becomes a memory. Fully funded, defining drops built for creators with reach, trust, and vision. A complete partnership — from story to campaign to lasting cultural impact.
Learn More
Learn More
Our Plans:
Momentum
Your vision. Your terms.
For creators testing a first drop — or building bigger ones with more control and higher profit. Crafted pieces, guided design, and packaging that feels personal. A flexible plan that grows with you.
Learn More
Learn More
Reserve
The pinnacle. All-in, all-out.
This is where merch becomes a memory. Fully funded, defining drops built for creators with reach, trust, and vision. A complete partnership — from story to campaign to lasting cultural impact.
Learn More
Learn More
Our Plans:
Momentum
Your vision. Your terms.
For creators testing a first drop — or building bigger ones with more control and higher profit. Crafted pieces, guided design, and packaging that feels personal. A flexible plan that grows with you.
Learn More
Learn More
Reserve
The pinnacle. All-in, all-out.
This is where merch becomes a memory. Fully funded, defining drops built for creators with reach, trust, and vision. A complete partnership — from story to campaign to lasting cultural impact.
Learn More
Learn More
HOW WE DO IT
Our work involves many intricate steps and stages.
Our work involves many intricate steps and stages.
The Process: *
The Process: *
The Process: *
01.
Align
We start by listening. To the story, the style, and the kind of moment you're trying to make.
01.
Align
We start by listening. To the story, the style, and the kind of moment you're trying to make.
02.
Concept
Moodboards, references, voice. We shape the narrative before the product.
02.
Concept
Moodboards, references, voice. We shape the narrative before the product.
02.
Concept
Moodboards, references, voice. We shape the narrative before the product.
03.
Design
Graphics, product picks, packaging, naming — the whole aesthetic system comes to life.
03.
Design
Graphics, product picks, packaging, naming — the whole aesthetic system comes to life.
03.
Design
Graphics, product picks, packaging, naming — the whole aesthetic system comes to life.
04.
Build
We sample, we test, we refine. No mass production, no shortcuts.
04.
Build
We sample, we test, we refine. No mass production, no shortcuts.
04.
Build
We sample, we test, we refine. No mass production, no shortcuts.
05.
Capture
Styled photos, visuals, campaign copy.
05.
Capture
Styled photos, visuals, campaign copy.
05.
Capture
Styled photos, visuals, campaign copy.
06.
Drop
The launch goes live — site’s up, socials hit, boxes are ready to ship.
06.
Drop
The launch goes live — site’s up, socials hit, boxes are ready to ship.
06.
Drop
The launch goes live — site’s up, socials hit, boxes are ready to ship.
*
A quick well deserved break
07.
Reflect
Every drop teaches us something. About what worked, what sold, and what felt worth it.
07.
Reflect
Every drop teaches us something. About what worked, what sold, and what felt worth it.
07.
Reflect
Every drop teaches us something. About what worked, what sold, and what felt worth it.
YOU MIGHT ASK US
FAQ:
FAQ:
FAQ:
What is Monarch Reserve?
Do you only work with streamers?
How often do you release drops?
What exactly do you handle for me?
What’s the split?
Do I have to promote it a certain way?
What if something goes wrong?
What is Monarch Reserve?
Do you only work with streamers?
How often do you release drops?
What exactly do you handle for me?
What’s the split?
Do I have to promote it a certain way?
What if something goes wrong?
What is Monarch Reserve?
Do you only work with streamers?
How often do you release drops?
What exactly do you handle for me?
What’s the split?
Do I have to promote it a certain way?
What if something goes wrong?
If you want to know anything else:
If you want to know anything else:
Some merch is just merch
This isn't
WHY CREATORS DROP WITH US
Advantages:
Advantages:
Advantages:
Where Story
Meets Studio
Story-First Design Thinking
Story-First Design Thinking
Story-First Design Thinking
The Backend? Handled.
The Backend? Handled.
The Backend? Handled.
This Isn’t Canva Merch
Every drop gets custom art direction — no templates, no shortcuts.
This Isn’t Canva Merch
Every drop gets custom art direction — no templates, no shortcuts.
This Isn’t Canva Merch
Every drop gets custom art direction — no templates, no shortcuts.
Built Around
Your Audience
Launch With Confidence. Leave the Chaos to Us.
Launch With Confidence. Leave the Chaos to Us.
Launch With Confidence. Leave the Chaos to Us.
MEET THE STUDIO
This Is Who’s Making It.
We’re a small team of creatives who care way too much about getting it right. Design matters here. So does heart.
We’re a small team of creatives who care way too much about getting it right. Design matters here. So does heart.
We’re a small team of creatives who care way too much about getting it right. Design matters here. So does heart.
This isn’t a merch machine. It’s a studio. Everything we make is built with intention, not automation.
This isn’t a merch machine. It’s a studio. Everything we make is built with intention, not automation.
This isn’t a merch machine. It’s a studio. Everything we make is built with intention, not automation.
We listen, we adapt, we overthink — and then we deliver. Quietly, but all the way. Just in time for a quick snooze.
We listen, we adapt, we overthink — and then we deliver. Quietly, but all the way. Just in time for a quick snooze.
We listen, we adapt, we overthink — and then we deliver. Quietly, but all the way. Just in time for a quick snooze.
Why does all of this matter
Why does all of this matter
Why does all of this matter
Monarch Reserve
Monarch Reserve
Monarch Reserve
Because this isn’t just a hoodie. It’s a memory. A moment. A story someone trusted us to tell.
Because this isn’t just a hoodie. It’s a memory. A moment. A story someone trusted us to tell.
Every stitch, spec, and placement shapes how it feels — on the body, and in the heart.
If the print cracks, the memory breaks.
If the fit’s off, it stays in the closet.
If the thread pulls, the whole thing unravels.
Technical decisions are emotional ones.
And when we get them right, the story doesn’t just land — it lasts.
The Split
No fluff. No confusion. No weird terms in the fine print.
We share profits in a way that’s fair, transparent, and built to grow with you. When your drop works, we both win.
No fluff. No confusion. No weird terms in the fine print.
We share profits in a way that’s fair, transparent, and built to grow with you. When your drop works, we both win.
What’s the actual split?
It depends on the plan — and how the drop is funded. Momentum (you cover production): You keep more by default, usually 60–75%, since you’re taking on the upfront cost. Reserve (we cover everything): We take on the full risk and investment, so your share lands around 30–50%, depending on scope and scale. No matter the tier, you’ll always see a clear breakdown. No hidden fees. No fuzzy math. Every dollar is tracked, so you know exactly what you’re taking home.
What does net mean?
It means what’s left after production, fulfillment, and platform costs. We don’t subtract random fees. We break it all down clearly: → Cost of goods → Shipping & packaging → Store platform fees (like Shopify) You’ll see the full math. No surprises.
When do I get paid?
After the drop closes and the return window ends (usually 2–4 weeks). You’ll get a full report and your payout all at once. If something’s delayed, we tell you first — not after.
Can I negotiate my split?
Yes — especially if you’re funding the drop. That gives you more control and a higher cut from the start. Want to be more hands-on with design, do your own shoot, or bring in your own team? Let’s talk. We adjust based on what you bring to the table. That’s the whole point of partnership. We don’t do one-size-fits-all — we do what’s fair for the work being done.
Who owns the designs?
If you fund the creation of the artwork — it’s yours. Full stop. You paid for it, you keep it. We’ll just ask to feature it in our portfolio or post-launch storytelling. If we fund the art direction, design work, or creative production — we retain shared rights. That means we both have access, but neither of us can use it outside of the drop without talking first. Ownership depends on who’s investing in the creative. We’ll be transparent either way — and if full rights matter to you, we’ll structure for that from day one.
Do I have to pay anything upfront?
Yes — usually. Our default model is creator-funded. That means you cover the core production costs — blanks, print, packaging, etc. We bring the creative direction, design, mockups, storefront, logistics, customer support, and emotional hand-holding. This setup gives you a higher payout and more control. It also means we’re only working with people who actually believe in what they’re building.
What’s the actual split?
It depends on the plan — and how the drop is funded. Momentum (you cover production): You keep more by default, usually 60–75%, since you’re taking on the upfront cost. Reserve (we cover everything): We take on the full risk and investment, so your share lands around 30–50%, depending on scope and scale. No matter the tier, you’ll always see a clear breakdown. No hidden fees. No fuzzy math. Every dollar is tracked, so you know exactly what you’re taking home.
What does net mean?
It means what’s left after production, fulfillment, and platform costs. We don’t subtract random fees. We break it all down clearly: → Cost of goods → Shipping & packaging → Store platform fees (like Shopify) You’ll see the full math. No surprises.
When do I get paid?
After the drop closes and the return window ends (usually 2–4 weeks). You’ll get a full report and your payout all at once. If something’s delayed, we tell you first — not after.
Can I negotiate my split?
Yes — especially if you’re funding the drop. That gives you more control and a higher cut from the start. Want to be more hands-on with design, do your own shoot, or bring in your own team? Let’s talk. We adjust based on what you bring to the table. That’s the whole point of partnership. We don’t do one-size-fits-all — we do what’s fair for the work being done.
Who owns the designs?
If you fund the creation of the artwork — it’s yours. Full stop. You paid for it, you keep it. We’ll just ask to feature it in our portfolio or post-launch storytelling. If we fund the art direction, design work, or creative production — we retain shared rights. That means we both have access, but neither of us can use it outside of the drop without talking first. Ownership depends on who’s investing in the creative. We’ll be transparent either way — and if full rights matter to you, we’ll structure for that from day one.
Do I have to pay anything upfront?
Yes — usually. Our default model is creator-funded. That means you cover the core production costs — blanks, print, packaging, etc. We bring the creative direction, design, mockups, storefront, logistics, customer support, and emotional hand-holding. This setup gives you a higher payout and more control. It also means we’re only working with people who actually believe in what they’re building.
What’s the actual split?
It depends on the plan — and how the drop is funded. Momentum (you cover production): You keep more by default, usually 60–75%, since you’re taking on the upfront cost. Reserve (we cover everything): We take on the full risk and investment, so your share lands around 30–50%, depending on scope and scale. No matter the tier, you’ll always see a clear breakdown. No hidden fees. No fuzzy math. Every dollar is tracked, so you know exactly what you’re taking home.
What does net mean?
It means what’s left after production, fulfillment, and platform costs. We don’t subtract random fees. We break it all down clearly: → Cost of goods → Shipping & packaging → Store platform fees (like Shopify) You’ll see the full math. No surprises.
When do I get paid?
After the drop closes and the return window ends (usually 2–4 weeks). You’ll get a full report and your payout all at once. If something’s delayed, we tell you first — not after.
Can I negotiate my split?
Yes — especially if you’re funding the drop. That gives you more control and a higher cut from the start. Want to be more hands-on with design, do your own shoot, or bring in your own team? Let’s talk. We adjust based on what you bring to the table. That’s the whole point of partnership. We don’t do one-size-fits-all — we do what’s fair for the work being done.
Who owns the designs?
If you fund the creation of the artwork — it’s yours. Full stop. You paid for it, you keep it. We’ll just ask to feature it in our portfolio or post-launch storytelling. If we fund the art direction, design work, or creative production — we retain shared rights. That means we both have access, but neither of us can use it outside of the drop without talking first. Ownership depends on who’s investing in the creative. We’ll be transparent either way — and if full rights matter to you, we’ll structure for that from day one.
Do I have to pay anything upfront?
Yes — usually. Our default model is creator-funded. That means you cover the core production costs — blanks, print, packaging, etc. We bring the creative direction, design, mockups, storefront, logistics, customer support, and emotional hand-holding. This setup gives you a higher payout and more control. It also means we’re only working with people who actually believe in what they’re building.
What does Monarch actually do?
Everything you're probably dreading — we handle it.
Creative: art direction, graphic design, mockups, photos
Product: sourcing, sampling, packaging, fulfillment
Launch: Shopify build, drop planning, storytelling, campaign pacing
Ops: inventory, payments, returns, reporting
People: customer support, creator support (yes, even midnight spirals)
We don’t just slap your name on a hoodie and hope for the best.
We build it right — from idea to inbox.
That’s why we take our cut.
Because this isn’t easy work. And if it was, you wouldn’t be here.
What does Monarch actually do?
Everything you're probably dreading — we handle it.
Creative: art direction, graphic design, mockups, photos
Product: sourcing, sampling, packaging, fulfillment
Launch: Shopify build, drop planning, storytelling, campaign pacing
Ops: inventory, payments, returns, reporting
People: customer support, creator support (yes, even midnight spirals)
We don’t just slap your name on a hoodie and hope for the best.
We build it right — from idea to inbox.
That’s why we take our cut.
Because this isn’t easy work. And if it was, you wouldn’t be here.
The Tools That Power Us
The Tools That Power Us
The Tools That Power Us
From concept to checkout, these are the platforms we rely on every day.
Adobe Creative Suite
PRO
Design, illustration, photo editing, and layout — it’s where every creative piece starts and ends.
Adobe Creative Suite
PRO
Design, illustration, photo editing, and layout — it’s where every creative piece starts and ends.
Adobe Creative Suite
PRO
Design, illustration, photo editing, and layout — it’s where every creative piece starts and ends.
Notion
Our all-in-one workspace for project timelines, team tasks, production workflows — and now, custom client portals. It’s where everything lives, and everyone stays in sync.
Notion
Our all-in-one workspace for project timelines, team tasks, production workflows — and now, custom client portals. It’s where everything lives, and everyone stays in sync.
Notion
Our all-in-one workspace for project timelines, team tasks, production workflows — and now, custom client portals. It’s where everything lives, and everyone stays in sync.
Framer
We build dynamic, on-brand web experiences that feel as good as they look.
Framer
We build dynamic, on-brand web experiences that feel as good as they look.
Framer
We build dynamic, on-brand web experiences that feel as good as they look.
Shopify
Every drop runs through Shopify — our go-to platform for storefronts, inventory, and checkout.
Shopify
Every drop runs through Shopify — our go-to platform for storefronts, inventory, and checkout.
Shopify
Every drop runs through Shopify — our go-to platform for storefronts, inventory, and checkout.
Coolors
We use Coolors to build palettes that feel intentional, emotional, and consistent — every drop starts with color that means something.
Coolors
We use Coolors to build palettes that feel intentional, emotional, and consistent — every drop starts with color that means something.
Coolors
We use Coolors to build palettes that feel intentional, emotional, and consistent — every drop starts with color that means something.
Discord
Real-time check-ins, voice calls, and drop coordination — it's how we stay human while moving fast.
Discord
Real-time check-ins, voice calls, and drop coordination — it's how we stay human while moving fast.
Discord
Real-time check-ins, voice calls, and drop coordination — it's how we stay human while moving fast.
Let’s bring your vision to life
Whether it’s a new project or a quick question, we’re here to connect.
Contact us
Let’s bring your vision to life
Whether it’s a new project or a quick question, we’re here to connect.
Contact us
Let’s bring your vision to life
Whether it’s a new project or a quick question, we’re here to connect.
Contact us